Environment
Environment
Your building doesn't float in a void; it sits in an environment. You need to consider the landscape, the skybox, and the weather. This is your "Site Analysis." Is your building in a snowy canyon? A desert? A floating island? The environment dictates your lighting (where is the sun?) and the wear-and-tear on your materials.
A cohesive world has logic. If your environment is a rainy forest, your building should have moss and water stains. If it's a desert, it should look sandblasted. Ensuring your design matches its environment is key to creating "Immersion."